You sell and you deliver. And it's grinding you down.
You're the pipeline and the delivery team — often in the same hour. The proposal due Friday, the client who needs you now, the warm lead you meant to call back in March. Every jump between winning the work and doing the work costs you focus, and the hours pile into nights and weekends. Nobody ever built you a system for the hardest job in professional services.
Built and used daily by a seller-doer living the same grind. It's probably how you found this page.
This was never a discipline problem. It's friction — and friction can be engineered out.
The enemy finally has a name: the everything-around-the-work that drowns the selling. We kill it piece by piece, so the business development just happens and you stay in the work you love.
Seller-doer revenue comes down to three things you can measure.
Not charisma or born sales skill. Three trainable, measurable capabilities — and Martha, your BD Chief of Staff, develops and measures all three.
High EQ
Emotional intelligence runs both directions: govern the pressure so it never becomes the reaction that costs the deal — and read the client well enough to stop talking about yourself. Low EQ pitches. High EQ connects.
Martha makes sure your EQ keeps developing →Discipline to a system
Vision and goals mean nothing without weekly numbers, protected time, and someone holding you to both. Consistency is engineered, not willed.
Martha keeps you disciplined to the system — and holds you to it →Expertise in discovery
Deals are won by the questions you ask and the problems you uncover — not the credentials you recite. Say what the client feels, then hear what you missed.
Martha keeps the focus on discovery and the questions that win →And it's all captured and measured — Martha presents the numbers and makes sure it happens.
Two ways in.
Install Martha for your team
Every seller-doer having five documented BD conversations a week — all the friction removed across your past clients, current clients, and the right-fit prospects in your sphere. You never touch the CRM. A bigger build than the solo install, with deeper discovery across the group.
Book a team discovery call →Install Martha for you
Every seller-doer having five documented BD conversations a week — all the friction removed across your past clients, current clients, and the right-fit prospects in your sphere. You never touch the CRM.
Meet Martha →A ladder, not a leap.
Martha — BD Chief of Staff
Full capability. Five documented BD conversations a week — you never touch your CRM, but you get all its power working for you.
My Performance Coach
Goals, weekly numbers, and protected BD time — with someone holding you to all three.
EQ Coach
Govern the pressure and read the client — the emotional-intelligence layer that decides whether you pitch or connect. Includes a monthly BD Call Analysis.
Start anywhere. Every setup fee credits 100% toward the next rung within 90 days — everything you pay climbs with you.
Built for the seller-doer who's buried in the work.
- You're an engineer, architect, designer, consultant, adviser, project manager, producer, entrepreneur, solopreneur, or founder who sells and delivers
- You have a real sphere — past clients and a network gone quiet
- You lead a firm of seller-doers and want BD you can actually see
- You're done choosing between over-delivering today and starving next quarter
- Pre-revenue founders with no pipeline or network to work
- Anyone looking for done-for-you lead gen from nothing
- Buyers who want a chatbot instead of a system that changes how they operate
The work you love is why you started. Let the system handle the rest.
Thirty minutes. We'll get your situation, find where the friction actually is, and tell you honestly whether we can help — or point you to something that fits better.